Mattel’s new “We
Believe In Girls” campaign is brilliant. Leave it to Barbie, our most
beloved childhood friend, to be a pioneer for empowering this generation
of young girls. It shouldn’t surprise me. Besides our parents, Barbie
was one of the first to tell us we could be anything we wanted to be when we grew up. Oh, how I remember Barbie as a doctor and as an airline pilot. She was helping to break down the glass ceiling well before she
was even unwrapped from her cellophane box.
Now, Mattel
delivers an inspiring message about every girl’s potential to change the
world at www.WeBelieveInGirls.com. In a time when young girls are faced with so much peer pressur
surrounding drugs, drinking and sex, it’s nice to know there are some positive influences to help combat the struggles our young girls have to
deal with on a daily basis. This message is essential for our kids to hear. As parents, our daughters need to hear it from us, but it
certainly helps to have other members of our community reinforcing the
belief!
Image: We Believe in Girls
I love it! I loved Barbie, but when I realize how perfect she was (as a middle school girl) she annoyed me a bit. But I loved when she was a teacher- she could be a pilot, a teacher, or a mommy! I am so glad they are working with girls to realize you can be and do what you want to be and do! :)
Love the blog, Rachel!
Posted by: Rebekah | August 25, 2007 at 05:26 PM